GoLive! Mobile offers products and services in the areas of mobile marketing, content, billing, web, etc., as well as a branded MVNO (Mobile Virtual Network Operator) package, professional services, and reseller solutions. This article explains.
GoLive! is a global company with offices in Denver, India, the Philippines, and Indonesia. The company offers both consumer products and business solutions. Products include:
• Concierge, a mobile marketing suite of campaign management software. Concierge includes a wizard with free website templates to assist in creating campaigns for standard rate and premium SMS. Message styles include special features such as instant messaging, ringtones, voting, wallpapers, alerts, and more. A very broad range of multimedia is supported through Orbit Multimedia (see below), with image file types including BMP, GIF, JPG; audio files including MIDI, MP3, WAV; movie files including WMV, and software apps including JAR. Other features include text-to-speech, voice support, and WAP (Wireless Application Protocol) push. Concierge can be integrated into the business website, and provides a wide range of analytics. Third-party data feeds can be incorporated using XML data feeds.
• Insta!Connect, a mobile marketing API. Insta!Connect includes gateway services, multimedia services, and administrative services. It is an XML web services collection that enables a variety of activities: you can send and receive messages in both SMS and WAP format, manage multimedia, perform queries and address checks, check account balances, and enact opt-ins. A control panel allows for centralization of functions such as checking traffic reports and real-time financial data, handling and adjusting account settins, and contacting GoLive!’s 24/7 chat-based support. Insta!Connect API’s form the basis of may client-built applicaitons.
• MobiCart, a mobile storefront creation. Mobile storefront solutions can be used to create WAP sites or sell direct-to-consumer (D2C) mobile content. Content currently being sold using GoLive!’s MobiCart sites include games, coupons, applications, ringtones, wallpaper, and videos. Customers are charged either per purchase or on a monthly subscription basis using Premium SMS billing. The software includes DRM (Digital Rights Management) technology and tools to easily sell digital content.
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• Orbit Multimedia, a mobile content management and delivery system. The Orbit Multimedia system provides easy management for a wide range of multimedia content including audio, video, Java apps, ringtones, wallpapers, screensavers, and games. One of the special features of the Orbit system is delivering an optimized version of the media files you upload, based on the subscriber’s specific cell phone or PDA model specifications.
Services offered by GoLive! Mobile include custom application development for specific recipients, including Android, iPhone, J2ME, Symbian, and Windows Mobile. WAP site development is another service, with the ability to design using CSS3, HTML5, XHTML, WebKit, and more. A dedicated short codes procurement service is another offering. There are also professionals available to:
• provide quality website design
• offer search engine optimization services
• provide marketing print production
• design interactive TV applications
• offer strategic consulting in the areas of effective marketing, regulatory affairs, and technology, for example
• testing and porting for mobile developers who wish to outsource this element of game and application development.
Finally, GoLive! Mobile offers content brokering services for businesses that wish to license or acquire content for use in mobile settings. Content areas include games in categories such as arcade, adventure, and sports; wallpapers including celebrity photos; ringtones; video in Mpeg 4 and 3gpp in several categories; and adult products. Both ringtones and wallpapers are available in royalty and royalty-free arrangements.
GoLive! Website
A search of the GoLive! Mobile website does not turn up pricing information. This makes it challenging to compare the products and services to other, comparable offerings. They have many well-known clients, including Disney, Coca-Cola, the FBI, Universal Studios, and the United Nations, but the fact that Philippines is misspelled on their About page could lead you to question their quality control in-house, and therefore wonder how carefully they’ll work for you. This is definitely a case of “more information needed” before making a decision to go with GoLive!