There are a few things you can do to enhance your text marketing campaign including creating a text marketing opt-in widget to make signing up as a subscriber for your text marketing list even easier. Creating a text marketing opt-in widget is a great tool to add to any website for text marketers.
As text message communication grows in popularity, it was only a matter of time before text message marketing became a popular way for businesses, restaurants, bars, nightclubs, stores and just about any company or organization that you can think of began jumping aboard the text message marketing bandwagon to help bring in more customers. By sending advertisements via mobile marketing campaigns to every customer or potential customers’ mobile phone, it is a great way to appeal to your customer based on their purchasing habits and interests. Unlike a billboard, newspaper ad or radio commercial, the text message ad can contain pertinent information that your customers will want to know like coupon code pricing, discounts, promotions, upcoming events and more. This is a great way to bring your customers’ attentions to the happenings at your business to increase your customer flow. However, in order to stay in compliance with federal regulation, the text message advertisements can only go out to cell phone users that subscribe or opt-in to receive the messages.
Creating a Text Marketing Opt-In Widget:
If you are sending out the messages without that mobile carrier’s consent, then that is a violation of federal law and can get you into trouble as well as get your text message marketing provider into trouble. As a result, these types of SPAM practices will likely get your text marketing campaign shut down. Instead, creating a text marketing opt-in widget is a great way for those customers or potential customers to take interest in your products, services, causes, etc., on your website and then sign up on the spot. Creating this widget is pretty easy, and you don’t have to be a computer programming professional to do so.
One of the easiest ways to go about creating a text message marketing opt-in widget for your website or blog is to choose an SMS provider that offers the widget already made! All you have to do from there is plugin in that HTML coding into your website template, or blog code and then save your changes. From there, you have an easy-to-use widget that your subscribers can simply click and enter in their name and mobile phone information to receive future text messages from your business to get information on upcoming promotions, discounts, events, etc. This is a good way to use website and blog integration with your text marketing campaign as well.
There are many benefits to creating a text marketing opt-in widget including having a nice and easy way for your customers to subscribe to your text marketing campaign. In addition, creating a text marketing opt-in widget is also nice because you can make sure that your text marketing campaign efforts are staying in compliance with the Mobile Marketing Association as well as other federal guidelines and regulations. Making sure you are staying compliant as a text marketer is just one more way to ensure a successful text marketing campaign.
Be sure you choose your text marketing provider carefully to ensure they have an existing text marketing opt-in widget for you to use on your website. Some even offer similar text marketing opt-in widgets that you can use on your Facebook fan page as well as on Twitter. Maximizing the usage of your text marketing opt-in widget along with other advertising and social networking efforts is a great way to get a good response from your list of customers and subscribers as well as to increase these numbers as your company or organization continues to grow.