Using media text messaging as part of your niche marketing. One of the marketing tools that is growing in usefulness is text message, or SMS marketing. SMS marketing works for a variety of niches, providing businesses with a way to improve the way they reach customers, as well as providing an easy way for interested people to receive alerts and updates via their cell phones. With so many people now carrying cell phones around with them, it is little surprise that text message marketing is becoming so prolific. Media companies can benefit from text message marketing, as can other types of businesses.
Basics of SMS Marketing
SMS, or short message service, is another name for text messages. These are messages that come to cell phones, in the form of text. Many people use them to share information with friends and family, and to keep in contact with others. However, text messages are becoming popular for advertising as well. This is because it is easy to send text messages, and most people who receive a SMS message read it, since the cell phone will notify them of the receipt of a message.
Text message marketing is popular because it provides a way for businesses to send the same message to hundreds — or thousands — of people at the same time. Additionally, text messages are very flexible and customizable, so it is easy to offer a specific deal or special. It is even possible to create lists of cell phone numbers so that some messages can be targeted to certain customers. It is a great way to reach specific populations with a specific message.
Media Text Messaging
Media companies and outlets can use SMS niche marketing in their efforts to provide value to customers and increase usership. One of the most common ways for media companies to use text messages is to offer to text sports scores, weather updates, breaking news, television schedule information and other items of interests to customers who sign up for certain knowledge. Media companies can charge others for advertising to go with the text messages, or they can use the messages to advertise their own products and services.
Media text messaging also offers a great way for customers to interact with media companies. They can be encouraged to watch certain TV shows, or to read certain newspapers or visit specific web sites to find clues. Then, they can text an answer or something they’ve found to a number in order to win a prize, or be entered to win a prize. Popular small prizes are ringtones, backgrounds and other things that can be downloaded directly to the cell phone. This is a way to get people excited about using specific media, and to become engaged. This can help rating for different media, since more people watching means that more people are “delivered” as an audience for advertisers, and this is important for rates.
Anymore, technology means that you need to be able to engage your customers. Media text messaging creates a way for television, radio, newspaper and Internet to become even more interactive. Interest level can rise, helping the company’s bottom line. It is important to do some research on bulk text messaging, and how it works for media companies, but if you think it might work for you, it could mean stronger relationships with customers.