The pros and cons of opt-in SMS text messages are few, yet important. Keep reading to learn the advantages and disadvantages of opt-in SMS prior to opting into text message marketing programs. Find out how to get only the SMS messages you want when you use opt-in SMS.
One of the coolest things about having a cell phone is that it is possible to receive alerts no matter where you are. You can receive text messages from friends and family on the go, and never be out of the loop. Another advantage of these short message service (SMS) messages is that you can also get updates from your favorite media companies, as well as receive exclusive offers from your favorite stores. Opt-in SMS can mean that you stay connected to product and service providers that you are interested in, as well as get notifications on special sales, promos and events. But be careful; after awhile, all the SMS marketing messages can become annoying and frustrating.
Advantages of Opt-in SMS
The biggest advantage of opt-in SMS is that you get the text messages you want. If you are interested in a certain retail store, you can use opt-in SMS to get coupons from that provider. You can also receive alerts for special sales. Many retailers and others now offer special deals to those who opt-in to receive text message marketing. If you shop somewhere specific on a regular basis, opting in can save you a great deal of money over time. And, if you aren’t interested in a particular deal, it only takes a few seconds to read the message, and then discard it.
For those who are involved with specific media companies, it is possible to use opt-in SMS to enjoy contest promotions and special events. Radio stations, web sites, and TV shows often have special promotions that they run with the help of text messages. You can receive early sales notifications for concerts, enter contests that can mean that you win free merchandise or even cash, and get the scoop on the latest news and Hollywood gossip. SMS messages can provide you with a way to stay connected, and get access to freebies and extras.
Disadvantages of Opt-in SMS
There are disadvantages to involving yourself with text message marketing from different companies. First of all, you are putting your privacy at risk. When you opt-in for SMS messages, you are allowing yourself to be put on a list. In some cases, a list of opt-in cell phone users may be sold to other companies. You want to make sure that you understand the privacy terms and conditions before you opt-in. If you do not want to receive marketing messages from others, make sure that the involved company has guidelines that include not selling or sharing your information.
Another issue is that these text messages can become annoying. If you sign up for a bunch of opt-in SMS lists, you could start receiving far more messages than you want. Another problem is that some companies are a little over-enthusiastic when sending out messages. You might find that a list you signed up for sends text messages more frequently than you would like. The good news is that you can cancel your opt-in if you want. If you are getting to many text messages, and you do not feel as though you are getting good value for them, you can decide to opt-out, ending the messages. This might require a few steps, though.
Depending on how you use media, and how you use your cell phone, opt-in SMS can be rewarding. However, in some cases, it may be more trouble than it is worth. Carefully weigh your options, and consider whether or not you will benefit from opt-in SMS.