Real estate agents can use SMS niche marketing to their advantage with the help of real estate text message alerts. Mobile marketing has proven to be very useful in the real estate market. Keep reading for more on real estate text message alerts.
If you are a real estate professional, it is possible to use SMS niche marketing to help you become more efficient at selling homes. Text message marketing is growing in popularity as business professionals of all kinds see the value in being able to reach people almost anywhere — and at almost anytime — by making use of their cell phones. With real estate text message alerts, it is possible for you to keep your customers updated, and even help you remain updated about what is happening with certain properties.
What is SMS Marketing?
First of all, it helps to understand what short message service (SMS) marketing is. SMS is the abbreviation for short message service. Most people know SMS messages as text messages. These are text alerts that appear on cell phones and allow people to keep in touch with each other easily, or that allow people to receive information that they want, from sports scores to weather updates to special discount and promo ads. SMS marketing makes use of these text messages to help business professionals advertise their services and products.
Text message marketing is effective because so many people carry their phones with them. This means that they can be reached no matter where they are. Additionally, most cell phones alert users when a text message comes in, so your target audience is less likely to miss the message. SMS marketing messages can be sent out at once, reaching thousands of people at the same time. Text messages are customizable, so you can say what you want, and you can even send certain messages to certain groups of people. This makes SMS marketing flexible as well as prolific.
Real Estate Text Messages
Real estate professionals can take advantage of the marketing opportunities offered by text messages in a number of ways. One of the best ways, though, is to offer price alerts on certain properties. You can send text message alerts to interested customers when the price of a property drops. It is also possible to send customers real estate text message alerts when a new home comes on the market. You can ask interested customers to sign up for alerts that can help them keep up with what is happening right now.
Another way that text messages can be used for real estate agents is in communicating with customers. Include a text code with a for sale ad in the paper or on the for-sale sign in front of the house. If someone is interested in learning more about the home, he or she can simply text the code to you, and you can respond with more information, or by offering to show the house. Text messaging is a quick form of communication that can help you stay connected with customers and with potential home buyers.
Group text marketing also works with sellers. You can text updated offers to sellers that you represent so that they know, instantly, what is going on. It also makes it easy to report on what you have done to try to sell the house. Periodic text messages (you don’t want to annoy the seller by texting all the time) can provide stats about how many people visited an open house, or how many hits the web listing got. This can show the seller that you are working hard, as well as provide some data that can help you tweak your home selling strategy.
Cell phones are great tools that allow for fast, convenient communication. Once you understand how SMS niche marketing can help your real estate business, you can use cell phones to your advantage. There are plenty of uses for real estate text message alerts.