Mobile marketing trends are changing all the time. If you want to maximize your returns from text message marketing, it helps to the keep up with the mobile marketing trends. This article offers tips on SMS marketing through certain mobile marketing trends.
One of the ways that your business can reach more customers is through mobile marketing. Mobile marketing is also called SMS marketing, since it makes use of the short message service, or texting, capabilities of mobile devices — especially cell phones. Since so many people have cell phones now, it is folly to ignore the marketing opportunities available. Indeed, it is possible to have SMS marketing messages sent right to cell phones, putting your brand in the palm of potential customers’ hands. This is a great way for you reach out to customers and gain some market share.
But you also have to think ahead. There are plenty of interesting mobile marketing trends that are on the way. Position yourself now to take advantage of what could be coming:
Mobile Web Expected to Continue Growing
People no longer access the Internet just at home. Now, thanks to smart phones, they can take the web with them wherever they go. This means that it is possible to take advantage of marketing aimed mainly at the mobile web. Make sure that your ads and messages are geared toward the mobile web. Realize that, in some cases, there are sites designed specifically for use on mobile devices. You want to make sure that your group text messaging marketing plan is compatible. As smart phones continue to penetrate the market, we will see more people on the mobile web. Millennial Media believes that by the end of 2010 100 million unique users will be on the mobile web. You need to make sure you are effective tapping that market.
This means that you might need to create a mobile site for your business. Not only do your ads need to be compatible with the mobile web, but your home in cyberspace should be as well. Consider creating a mobile version of your site that is easy to access and read on a mobile device.
CRM Data Linking
If you are interested in access to CRM data for marketing, this trend is one that could be helpful. Charting the relationship that your customers have with their phones can be quite helpful. Linking CRM databases to mobile marketing would be a great trend that could help you more effectively target your customers. Make sure you look into mobile CRM so that you can take your data driven programs to the next level of marketing.
Augmented Reality
One of the big trends in mobile devices is augmented reality. This technology provides enhanced images and data that can be merged with the real world. This means that it is possible to combine information about local happenings with images and maps of the area. This technology could have an impact on mobile marketing. It provides numerous opportunities for marketers to provide information on sales, special promotions and more with the help of what is on a smart phone.
Geo-Fencing
This is a great technology related to augmented reality. It works by setting up a sort of virtual fence around a certain area. Once the person who owns the phone enters the area, it triggers a message. You can get the geo-fence set up so that a message is triggered offering a special coupon when a potential customer enters an area not too far from your store. It is a great way to bring immediacy to your text message marketing. It makes it easy to send out messages and let customers know of events, promotions and sales. It is even possible to offer exclusive deals to customers.
In the end, there are a number of opportunities being presented by mobile SMS marketing. Mobile marketing trends indicate that more people will continue to purchase smart phones, and that means that you need to develop strategies to take advantage of these hot new technologies.