You can market your business with the help of SMS marketing. This article defines what SMS text message providers can do for you and reviews three major SMS text messaging providers.
One of the challenges of business is reaching your potential customers. As technology advances, there are new challenges in marketing — and new opportunities. You have a a great chance to leverage the very popular form of communication known as the text message. SMS (short message service) text messages are usually sent via cell phone. This is an instant and convenient way for people to communicate with each other. And businesses are starting to see that SMS text messaging can offer a great way to reach customers. Indeed, a number of major businesses, including McDonalds, have used text message marketing campaigns to reach their customers.
SMS text messaging is a fast way to get the word out on new promotions, as well as encourage customers to come in and use special coupons. When you write effective, brief ad copy for to send out via cell phone, you can share information with potential customers, and encourage them to take action. Plus, because it is a text message, most people will see what you send. A text message commands attention. Before you can launch a text message campaign, though, you need to access to a subscriber list, and a way to efficiently send out your ads. Luckily, there are SMS text messaging providers that can do this. Here are three of the most popular SMS text messaging providers:
- Skymo: This SMS text messaging provider is actually based in the United Kingdom. However, that does not stop Skymo from accessing markets around the world, including the United States. You can have your ads texted to a wide variety of people quite quickly. However, the British company does its business in the U.K. currency, the pound sterling. As a result, due to the higher value of the pound to the U.S. dollar, you might find that you advertising campaign budget does not go as far as you would like.
- Simplewire: One of the easiest ways to get started with a SMS text messaging marketing campaign is to get a Simplewire starter pack. Everything you need to begin an effective text messaging campaign is provided. This is a great way to determine whether or not text messaging is a good fit for your marketing needs. All you need to do is create the message you want sent. You can scale up your campaign later if you want.
- PSWin.com: Like Skymo, this is not a U.S. company. PSWin.com is based in Europe, and uses the euro for its fees. Like the pound, the euro has a higher value than the U.S. dollar, so you might be at a disadvantage due to the currency exchange rate. One of the nice things about this company, though, is that it does not charge setup fees, nor does it charge regular subscription fees, as some other SMS text messaging providers do. You are charged on a per-subscriber basis. There are no minimum subscriber requirements, which is nice for smaller companies. Larger companies, though, may find that the per-subscriber payment is not as cost efficient as they would like.
There are plenty of other SMS text marketing providers as well. Before you commit to one, you want to know exactly what is done for you, and how much it costs. Find out how the fees are charged, and find out what you will get. In some cases, but the time you pay a setup fee, monthly subscription, and then pay for the ads themselves, things start to get a little out of hand. Do some careful research, and make sure you choose a company that will handle the technical aspects of sending SMS text messages, so that you can concentrate more on running your business.