One of the ways that spa and salon owners can entice more people to come to their businesses is to use text message ads. SMS marketing, which uses text messages to advertise to people, provides a way for you to help your business become more visible. You can reach hundreds — or even thousands — of people at once, providing a way for you to get the word out about your business.
What is Text Message Marketing?
Short message service (SMS), or text messaging, is a way of communicating using cell phones. You can use these messages to reach customers and potential customers. Basically, you send out a stream of text, and have it delivered to others’ cell phones. You can decide what the message should say, whether it’s a reminder to a specific customer that it’s time to have her nails re-filled, or whether it is coupon to everyone on your mailing list, offering a discount on spa services.
SMS niche marketing is flexible, and offers you an easy way to reach people. You can choose to send your message to one person or a small group of people, or you can have it broadcast to a large number of people on a list. It is also possible for you to tailor your message so that it says what you want. Text messages are relatively inexpensive, and they have a wide reach: Almost everyone has a cell phone these days.
Another reason that text message marketing can be so beneficial is that it is attention grabbing. Most cell phones alert users to the receipt of a text message. This means that when you send a text about a free facial with the purchase of a massage, you know it was almost certainly seen. The cell phone will notify the user, who is more likely to read the message. Indeed, someone with a cell phone is more likely to read a text message he or she receives that to open an email. On top of that, a text message can’t accidentally end up in the junk mail folder. While it is possible for a user to block a text from you, this is a more active step than that of your email being caught in a spam filter — never to be seen.
Text Message Ads for Your Spa and/or Salon
Spa and salon text message ads can be customized to fit your needs. This is a great way to let people know about deals and promotions, and to encourage customers to come in. Offering discounts on your spa and salon services is one of the best ways to encourage traffic. Freebies are also helpful. You can send a text message telling recipients to come in for free samples of different spa and salon products, from hair care to lotion to nail polish. But you can also send occasional messages reminding people of the services you offer, or suggesting that you have a day out with the girls by going to the spa. If smart phones are involved, you can take advantage of GPS features on these cell phones. You can have a text message activated when the cell phone user is the general vicinity of your business. This adds immediacy. However, some sort of discount or giveaway is the best way to encourage people to come in your door.
Your spa or salon can greatly benefit from a bulk text message campaign. You will be able to reach more people quickly, and possibly increase your customer base.