text2vip is a short message service (SMS) and mobile marketing service. This service states it is a “full service” text message provider that “takes the tech out of a high tech solution”. This article will review text2vip.
In visiting text2vip online the first thoughts are that the site has a nice design. Once on the home page, there is a flash player showing a couple of text examples and a short video about text message marketing. Upon further review, there is an extreme lack of information available through the website. When perusing a site, too much information can be a deterrent to readers, however, when looking into purchasing a service or product, access to important information is a necessity. Some of the important information that the text2vip website lacks:
- Price
- Company information (about us)
- Features
- Support information
- Login information
Before making a decision on whether or not to go with any text message marketing company these bullet points must be addressed and the lack of access to this information through the text2vip website is worrisome. What started out as a nicely designed website was reduced to a phone number because of the lack of information.
What little information I could obtain from their website was found in the short list of frequently asked questions. Unfortunately for the shopper, the real questions anyone shopping would ask are not addressed there either. For a self proclaimed “full service text message provider” that states “why go it alone”, would anyone would want text2vip in charge of assisting them in a marketing campaign when its own website leaves so much to be desired in that category.
There were some pros to the service found in the limited information available. There is a link on the site that offers, first month free if you sign up through the website. In addition, the site states (once again in the frequently asked questions) that there is no contract and any subscribers will be on a month-to-month status. Watching the video on the home page, it gives some nice statistics about conventional marketing and text message marketing (no evidence or sources provided) and states that text2vip will help assist with signage.
In conclusion, the lack of important information available to make a decision is a deterrent to even call for more information. Again, who would purchase a marketing service from a company that lacks in the ability to market its own product.