New ways to effectively market to consumers are always on a business owners mind. One new and innovative way is the use of text message marketing that allows a business to send out a group text message to opt-in targets. TextHub is a web-based platform that allows these types of messaging services. This TextHub review will cover some of the pros and cons associated with TextHub’s SMS text marketing programs, as well as their pricing platform.
TextHub’s base of operations is located in Chicago, Illinois and ran by CEO Mark Michuda. Their website does not indicate when the operations started, although through Internet search, it appears that TextHub has been doing business for about two years and possibly longer.
The website for TextHub does contain important information however it is very jumbled text and hard to focus on reading. On the home page there is text that is the same color as the background coloring making it extremely hard, if not impossible, to read. There are a few pages that are only accessed through a link on a page and are not included even in the site map. Links to other pages is severely limited with the exception of the signup link which is strategically placed within every page.
Here is where TextHub differences from the majority of text messaging providers that offer a text message marketing solution. TextHub offers a messaging platform that allows the sending out of unlimited messages for as low as $99 a month. True SMS delivery carries a per message charge with it so TextHub’s delivery of the messages should be called into question here. There is a claim to allow users to opt-in via text to “Join <Your Company>” to your TextHub assigned number”. This leads to more red flags as to the delivery of the messages because assigned numbers can be a phone number or a shortcode, unfortunately each carries high costs and restrictions from the carriers. If delivery of these messages can be assured as with true SMS TextHub’s product seems to be desirable for a company wanting to send a very large volume of messages per month.
Support for TextHub is available by phone and email and there is also the ability from the website to “ask us”, sort of a quick email option. Both the phone number and email support options are the industry standard and does bode well for TextHub.
Across the board, TextHub has a lack of important information available to make a decision from the website. Delivery capabilities and the lack of information on how the messages are delivered only furthers skepticism. In addition to these issues, the navigation problems and TextHub unique lingo would indicate that the platform for sending group text messages can be complicated and may require much support time. Extreme caution and due diligence is suggested when making a decision to use the TextHub services.