Because they are easy to customize, it is possible to use text message ads for niche marketing.
One of the latest trends in marketing is to use text messages. These are short messages that can sent to cell phones. They consist only of words. Text messages make great marketing tools because they are so easy to customize, and because they can be sent out to many people at one time. This allows you the opportunity to spread your message widely. Another advantage of text message ads is that they are attention grabbing. Most cell phones notify the user when they have a text message, so when you send one, the recipient’s attention is instantly engaged. The relatively inexpensive nature of text message marketing, combined with its potential reach, makes it a great strategy for niche marketing.
Niche Marketing with Text Message Ads
It is possible to customize text message ads to say what you want. On top of that, it is also possible to build your SMS database of cell phone numbers whose recipients have particular interests. Combined, this allows you to send specific messages to niche groups of users. You can keep track of people who buy a particular product from your store, and then send out a niche text message ad that lets them know when a similar item is on sale. It is also possible to target those who show interesting in amusement parks with offers for discounted admission. Indeed, just about any circumstance you can think of can be addressed using text message ads for niche marketing.
The reason this can work is because it is relatively inexpensive to send text messages. Cell phone service providers do not have to spend much to administer text messages, so those who provide text message marketing services don’t have to charge very much, either. Additionally, because so many people now have cell phone plans that come with unlimited text messaging, it is possible to sent text messages without causing costs for the recipients.
On top of their cost effectiveness, text message ads are also very flexible. This makes them ideal for niche marketing. It is easy to craft a targeted message, meant to seem exclusive to the recipient. On top of that it is possible to restrict which cell phone numbers the text message is sent to. You can compile different lists of cell phone numbers that fit a certain niche or profile. That way, it is easy to send out a targeted message to a group of people.
One of the advantages of niche marketing like this is that you are more likely to get a response. Those who are targeted with something they are likely to be genuinely interested in are more likely to take the action that you suggest. This will increase your return on investment, since messages are only going to those numbers likely to want to respond to your offer.
Finally, the rise of the smart phone offers some new and interesting possibilities for text message ads in niche marketing. Many smart phones have GPS, and this means that you can engage in location specific marketing. You can send out a text message that appears on phones within in a certain proximity to your store, directing their attention to you — and possibly a deal you are offering. This can be a good way to encourage new customers.
Text message marketing offers several new possibilities. Text message ads can be a great addition to your niche marketing plan when used properly.